When looking at the examples from left to right, these thoughts come to mind: Is it a reflection or a ripple effect? Does it look like a little toy? Does it come together in the center, is it a pipe, cooling, warming, consisting of shapes, or is it the number 13?ĭuring the design process, a designer plays around with all of these ideas to give meaning to the mark-whether it’s a logo symbol or the letter that gets transformed. In the example above, look at the different letter B designs and note what they could mean. When designing a wordmark with a special letter that stands out, you’ll have to think about the meaning of the design.

Designers weigh these functionalities against looks and decide what logo lockups are best. Good design is about function (is it readable? does it work in small? etc.). There are no absolute must-dos or don’ts.

Most often, a logo has multiple lockups for different use cases, but the horizontal logo lockup is a must-have nowadays because a logo should look good in small on a website. The symbol can also be below the wordmark but that’s a pretty rare case. A vertical lockup means the symbol is on top of the wordmark. A logo is often set in a horizontal way with the symbol on the left side of the wordmark, but it can also be on its right side. The way a logo is set or stacked is called a logo lockup. Wordmark is the professional name colloquially, people also say “text logos.” Wordmarks are preferred in many industries such as design, fashion, beauty, and tech because they’re more modern and minimalistic in style and tend to look a bit cooler. A wordmark is the text part of a logo, which is considered the logo when there’s no symbol.Ī traditional logo often consists of two parts, a logo symbol (the little pictorial icon) and a wordmark (brand name set in a font). “Logo” is the catch-all term describing all sorts of visual marks. People often ask what the difference is between a logo and a wordmark. What’s the definition of “logo”? A logo is a design element that helps identify an organization, company, or product. What’s best, wordmark or logo with symbol?

Logo with wordmark